( Project overview )

( Challenge )

・Brand information was scattered across platforms
・The café’s atmosphere was not clearly communicated online
・The website’s first impression felt weak and unfocused

( Goal )

・Instantly communicate Tcoffee’s calm, welcoming atmosphere
・Lower the psychological barrier for first-time visitors
・Establish a clear and consistent brand foundation

( Concept )

No rules, no pressures, just a good vibe.
To make high-quality specialty coffee
a comfortable part of everyday life —something people can enjoy naturally, without feeling intimidated.

Keywords:
calm / urban warmth / quietly modern / effortless / earthy

( Design Approach )

While Tcoffee had a strong commitment to high-quality specialty coffee, its message and atmosphere were not fully communicated online.
The rebrand therefore prioritized information clarity, emotional tone, and first impressions over visual excess.
The website structure was redesigned to guide visitors gently — introducing the brand’s attitude first, then allowing deeper exploration for those who are curious.
To support the café’s evolving coffee lineup, the design was built to be flexible, presenting a curated selection on the top page while leaving room for seasonal changes and custom offerings.

( Outcome )

By redefining the brand core and simplifying the website structure,the design now communicates Tcoffee’s calm, approachable identity at first glance,helping lower the psychological barrier for first-time visitors.

( Reflection )

This personal project explored how branding decisions can translate into a cohesive web experience, focusing on storytelling, tone, and user flow.