( Project overview )

( Challenge )

POCKY is widely loved for its casual and playful image, but it is rarely chosen as a refined gift. The challenge was to reposition the brand as an elegant, premium option suitable for thoughtful gifting, without losing its familiarity.

( Goal )

To redefine POCKY as a sophisticated gift by building a cohesive brand identity and translating it into a conversion-focused landing page.

( Concept )

Less sugar, more mood. Crafted for a perfect bite.
Inspired by the idea of “understated luxury,” the concept reflects indulgence that feels refined rather than excessive — like a carefully styled outfit for a special occasion.

Keywords:
minimal / fashion / sophisticated / indulgence / timeless elegance

( Design Approach )

The visual identity was built using Norman and Altesse Std to express elegance with a fashion-forward tone. A refined brown palette was selected to subtly reference chocolate while maintaining a modern, premium feel.For the landing page, generous whitespace, Instrument Serif, and a mobile-first layout were used to ensure clarity, consistency, and smooth conversion flow.

( Outcome )

The project established a cohesive premium brand expression, aligning visual identity and landing page design to elevate POCKY’s perceived value as a gift.

( Reflection )

This project reinforced the importance of strong concept development in maintaining consistency across branding and web design. I learned how brand values can directly shape user experience and purchasing perception.