( Project overview )

( Challenge )

The brand needed a landing page that could smoothly promote a large number of key items for the limited-time “Outer & Knit Fair,” without overwhelming users or slowing down conversion.

( Goal )

The goal was to increase sales during the fair by preventing drop-off with a concise page structure, while helping users easily discover items that matched their interests without compromising the brand image.

( Concept )

The concept focused on expressing a calm, natural, and effortless femininity that feels grounded in everyday life. Rather than appearing overly styled, the visual direction reflects a woman who values comfort, subtle sophistication, and authenticity.This approach aligns with RNA-N’s identity of modern, relaxed elegance.

Keywords:
Calm / Vintage / Natural / Basic

( Design Approach )

To prevent drop-off caused by excessive scrolling, a tab-based layout was introduced, allowing users to switch smoothly between outerwear and knit items. Calm, winter-inspired color tones help keep the focus on the products while reinforcing seasonal mood.
By organizing worn and flat product images alongside clear descriptions and BUY buttons, the layout supports a more intuitive path to purchase.

( Outcome )

The landing page strengthened the brand’s seasonal storytelling through a minimal structure, soft color tones, and generous spacing, while supporting smoother user engagement and visual consistency.

( Reflection )

This project highlighted the importance of aligning promotional pages closely with brand identity.It also deepened my interest in designing layouts that reduce scrolling while maintaining clarity and engagement.