( Project overview )

( Challenge )

The existing Spring landing page suffered from poor text readability and unclear product navigation, with purchase links placed only at the bottom of the page. In addition, key product information such as names and prices were embedded in images, making the page less accessible and unfavorable for SEO.

( Goal )

The goal was to clearly present key product information while establishing a flexible, reusable layout that could be applied to future seasonal landing pages.

( Concept )

The concept focused on expressing a calm, natural, and effortless femininity that feels grounded in everyday life. Rather than appearing overly styled, the visual direction reflects a woman who values comfort, subtle sophistication, and authenticity.This approach aligns with RNA-N’s identity of modern, relaxed elegance.

Keywords:
Natural / Autumn / Minimal / Calm

( Design Approach )

The layout was redesigned to clearly organize worn images, single-item visuals, product descriptions, and BUY buttons, creating a more intuitive purchase flow.
To reduce confusion, product links were placed directly within each item section rather than at the bottom of the page.
To support faster decision-making, multiple worn images were presented in a slider to communicate fit and styling first, followed by mood-driven single-item visuals that reinforce the brand atmosphere.

( Outcome )

The updated landing page allows users to quickly understand styling and product details, while providing a clear structure that can be reused across future seasonal campaigns.

( Reflection )

This project strengthened my ability to design from the user’s perspective, particularly in optimizing link placement and visual hierarchy to support purchasing behavior.